BRAND STORYTELLING

LUMIN SKINCARE

WHAT WE DID
BRAND POSITIONING
CAMPAIGN STRATEGY
CAMPAIGN DEVELOPMENT

LUMIN SKINCARE

MANSPLAINED
FOR MEN.

For way too long, skincare has been stigmatized as something men don't do. They take care of themselves mentally and physically, but ignore their most important feature - their face. So, we developed a campaign for Lumin that makes guys ask themselves, ‘Wait, why don't I use skincare? This is stupid.’ Mansplained for Men over-explains something they all should already understand— washing and moisturizing their faces.