BRAND COLLAB
LONG DRINK X
GOLF PRO JOEL DAHMEN
WHAT WE DID
CREATIVE DEVELOPMENT
FILM PRODUCTION
WEB DESIGN
CONTEST MANAGMENT
SOCIAL ENGAGMENT PLATFORM
PROMOTIONAL CAMPAIGN
To cement their association with the golf community, The Long Drink wanted to give away an amazing golf vacation. To promote the giveaway we created Golf Legend Sweepstakes, where you get to become a golf pro for a weekend, while golf pro Joel Dahmen becomes you. A creative wrapper that allowed the lucky winner to trade lives with a golf pro—jetsetting across the country to play golf while our pro golfer goes to your house to do your chores.
BECOME A GOLF PRO WHILE A GOLF PRO BECOMES YOU
THE CAMPAIGN GARNERED OVER 40K ENTRANTS HOPING TO GET JOEL TO DO THEIR LAUNDRY
SOCIAL CHALLENGE
PGA Tour darling Joel Dahmen and The Finnish Long Drink came together to get golf fans everywhere taking their pants off - for a cause.
Dahmen, known for taking his shirt off at a PGA event, is now taking his pants off—And you can to, embracing the Finnish Tradition of “PantsDrunk” with each pantsless social post earning a $10 donation from The Long Drink to the Dahmen Family Foundation to research testicular cancer.
TAKE YOUR PANTS OFF…FOR CANCER.
“I couldn't unzip fast enough when The Long Drink approached me. I've already taken my shirt off, so I didn't have to think twice about getting out of my pants to raise much-needed funds for cancer research.
- Joel Dahmen
“A Disgace to Golf!”
Since Joel is basically the modern day Happy Gilmore, we got golf’s biggest villain to comment on the classless effort.
Work created by Good Conduct Creative, 2024