EXPERIENTIAL
COSMIC BLISS
WHAT WE DID
CAMPAIGN STRATEGY
BRAND ACTION
COSMIC BLISS ICE CREAM
SCREAMING FOR ICE CREAM GETS LITERAL
We got passersby to scream for pint of ice cream in an effort to bring awareness to Cosmic Bliss’s broader mission. The stunt, branded “Ice Cream for a better planet” was done to create awareness of what the brand is screaming about—how food can be made without compromises on taste, health or impact on the planet. The effort is extended to social where the brand is contributing up to $50,000 to 1% for the planet for screams shared on social.
Work created by Good Conduct Creative, 2022