There are many hydration and energy brands focusing on athletes, but the truth is, everyone needs to hydrate and needs a boost of energy now and again. That’s the message behind a new ad campaign for Pure Kick, the energy drink for those who embrace the challenges thrown their way every day, created by Denver-based indie agency Good Conduct. “Life Is Sport. Be Ready for It.” is Good Conduct’s premiere work for the brand and features “Monday Motivations With Purcy Kicks,” a fictional TikTok character, life coach and personal cheerleader to give motivational advice about everyday life.