Differentiating DTCs
What’s in a name? When it comes to Good Conduct, the answer is “a lot of entendres.” The team prides themselves on how they conduct themselves with clients, with each other and with their work.
In speaking with Co-Founder, Travis Reeb, and Partner and Creative Director, Rob Lewis, IAN learned that the indie agency born in the pandemic has more than lived up to its name. With a knack for helping performance marketers become fully-formed DTC brands, the team of veterans from notable shops such as Crispin Porter Bogusky, Victors and Spoils and Deutsch have brought big thinking to small brands and have made a name for themselves in the process.
Whether you’re a brand looking to infuse some fresh ideas into your long-term strategy, or a creative feeling stuck in an uninspiring role…you’re gonna want to give this episode a listen.
Agency stats
Founded: 2021
Location: Denver, CO
Best-known for
The agency still considers itself fairly new, but its most known work so far has been for Lumin Skincare, a young DTC men’s skincare brand which the agency helped establish differentiation and received “a fair amount of decent press” when the work came out a couple of years ago.
What are the agency’s core strengths
Good Conduct’s core strengths are their differentiated creative work, their work ethic and their ability to build relationships with clients that are deeper than the marketing tasks they’re solving.
Why the agency loves being indie
Like most indie agencies, they appreciate the fact that they can do the best work they can and make the right work for them and for their clients without outside factions impeding their decisions–affording them the opportunity to own their own identity and be as nimble as they want to be and make great work in the process.
Why brands should work with this agency
They believe in “democratizing creative,” bringing big brand thinking to companies, brands and products that haven’t had access to that level of service before and can’t afford the Super Bowl-sized budgets commensurate with that kind of thinking and work. With Good Conduct, brands can still get big thinking if they have a small budget.
Why talent should put this agency on their list
The agency leans heavily into differentiated thinking, pushing boundaries and not doing things that have already been done in the past. Their motto is “All ringers. No second stringers,” and they’re looking to bring in senior level experience talent. So, if you’re a creative feeling stuck and/or uninspired by leadership that regurgitates re-fried ideas washed down by a sea of sameness (or you’re one of those leaders and looking to rehabilitate your ways), give them a shout.
Marketer shout out
Maggie Lee, Chief Marketing Officer, Fresh Clean Tees
Kim Freer, Chief Marketing Officer, Raising Cane’s Chicken Fingers
Kenneth Mitchell, Global Chief Marketing Officer, Levi Strauss & Co.